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Original cases created by ex-consultants based on real interviews across 6 Categories.

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Burrito Wheel

Type: Pricing Strategy
Industry: Food & Bev
Difficulty: Easy

Burrito Wheels, a popular food truck specializing in gourmet burritos, is reevaluating its pricing strategy to stay competitive while ensuring profitability. Operating in a bustling urban area with diverse culinary options, Burrito Wheels offers a variety of burritos catering to both vegetarians and meat lovers. The food truck is known for its quality ingredients and quick service. The owners want to attract more customers without compromising on quality or profitability.

Given the competitive street food market and the need to maintain quality, how should Burrito Wheels approach its pricing strategy for its burrito offerings?

HealthWatch

Type: Market Sizing
Industry: Electronics
Difficulty: Medium

The client is HealthWatch, a medium sized company specializing in manufacturing wearable health monitoring devices that track metrics like heart rate, sleep quality and activity levels. Their primary target is active and health conscious consumers between 30 – 45, but are now looking to expand its product line to target the senior population above 60 in the US. HealthWatch wants to estimate the potential market size for these wearables targeting the senior population before investing in its development.

How would you size the market for HealthWatch’s wearable health monitoring devices?

Globus Airlines

Type: Growth Strategy
Industry: Transportation
Difficulty: Medium

The client is Globus Airlines, a mid-sized player in the international aviation industry with a notable presence in Asia and Europe. Despite a record of robust operations, the airline has recently been experiencing stagnant growth. The management of Globus Airlines has approached us to identify potential expansion strategies to gain market share and improve profitability.

The airline has traditionally focused on expanding by increasing flight frequencies and opening new routes. However, changing market dynamics and stagnant growth suggest a need for a revised strategy. How would you approach identifying the best expansion strategy?

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